musée Yves Saint Laurent marrakech now open

musée Yves Saint Laurent marrakech now open

Oct 19 - 2017

19 Oct musée Yves Saint Laurent marrakech now open

By: Mandy Sinclair

After Paris, it’s Marrakech’s turn for the musee Yves Saint Laurent marrakech to open. The big day: 19 October. But in the meantime, we had a sneak peek on 16 October 2017.

Entering via the courtyard off Rue Yves Saint Laurent, just steps from where the Majorelle Gardens and Villa Oasis are located, visitors are lead to the Yves Saint Laurent Exhibition Hall where the Mondrian dress hangs like a masterpiece. But, as one of the most iconic Yves Saint Laurent creations, it truly is a work of art. After an audio-visual biography including the original Opium bottle, visitors are guided to an exhibition hall where 50 pieces from various collections are on display including the Smoking, Bougainvillea Cape, The Safari Jacket and The Irises evening jacket that pays homage to Vincent Van Gogh. Overhead, scenes from various fashion shows and audio create a sort of dialogue with the garments, revealing the couturier’s creative process.

Outside of the state-of-the-art Pierre Bergé Auditorium are images adorning the wall pay tribute to Saint Laurent’s love of the ballet. Inside, films, fashion shows and other footage loop, enhancing the museum experience. An eclectic programming is planned for the auditorium, including film projections, high-definition live broadcasts in partnership with Frapod and L’Opéra de Paris, recitals, conferences and colloquiums.

“Even though the auditorium will be used, among other things, for film projections, we were above all inspired by the ambiance of a concert hall. The idea of including balconies came to us when watching Luchino Visconti’s Senso. We also wanted the auditorium’s volume to be visible from the exterior of the building; the cantilevered form creates a striking incline within the hall, assuring that every spectator has a clear view of the stage or screen.” Studio KO

In the temporary exhibition hall, some of the finest works produced by painter Jacques Majorelle are on display, many of which belong to private collections and on public view for the first time. Majorelle lived in the art-deco house inside the gardens of the same name, before Saint Laurent and Bergé purchased the property and turned it in to the famous garden attracting thousands of visitors each year.

The bookshop, inspired by the Saint Lauren Rive Gauche, the designer’s first ready-to-wear boutique in Paris, is stocked with treasures printed by Editions Jardin Majorelle including the books about Saint Laurent, films, the temporary exhibition and even the Love posters that are on display at the nearby Majorelle Gardens. Designed by Christophe Martin, the bookshop also carries a selection of re-edited jewellery by Loulou de La Falaise, and has immediately become one of our favourite places to shop for coffee table books and unique gifts.

The Studio Café, with bright yellow leather cushions resembling traditional babouche (slippers) and a panoramic drawing by Ulrich Gassmann of Yves Saint Laurent’s Paris studio, is the perfect retreat and snack on traditional Moroccan cuisine and inventive French dishes.

The museum is open daily except Wednesdays from 10 a.m. to 6 p.m. Entrance is 100 dhs per person, or 60 dhs for Moroccan residents and locals. Expect the visit to take approximately one hour.

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